Pricing seminar for bankers

“In these volatile times, the price of every banking product must be continuously rethought and checked for its enforceability. Old ‘truths’ of pricing and marketing no longer apply.”

Dr. Peter Klenk, partner, zeb

When pricing decisions are correct and successful, this is no accident, but the result of systematic analysis and the willingness in sales to actually enforce better prices. The associated investments pay off very quickly, as pricing can be regarded as the most powerful lever for profitability.

In this seminar, we lay the subject-matter foundations and present solutions for better price setting and enforcement in financial institutions – based on a wealth of experience from more than 300 zeb client projects. We also include up-to-the-minute pricing aspects such as sustainability, processes for general terms and conditions, securities account pricing, data analytics, digital applications and value-added marketing.
Our one-day 360-degree seminar combines both keynote speeches and interactive workshop sessions. Discuss possible solutions and relevant case studies with our zeb experts. The focus is primarily on key requirements for pricing intelligence rather than imparting basic knowledge.

At the end of the seminar, you will receive an official certificate of participation from zeb.business school.

Facts

Target audience

The seminar is aimed at bankers from the corporate and retail business of regional banks in Germany, Austria and Switzerland who are looking for new ideas for their day-to-day work, as well as employees in sales management.

People working in finance and risk controlling with a general interest in pricing are also very welcome to attend.

During this 1-day seminar, the following topics will be investigated, thus laying the foundation for further discussions:

Success factors for the right pricing strategy
Determining better prices for account models using modern methods
Better prices in construction finance and corporate banking, and targeted monetization of liquidity requirements
Custody fees as a new revenue pillar
Open banking and local ecosystems – targeted use of value-added marketing
Designing overall customer and loyalty pricing
Impact of sustainability on the pricing of banking products
Designing and using digital applications
Revenue navigators – leveraging pricing potential by optimizing system settings
Preferential terms management
Developing pricing excellence programs