English
German
English
German
“In these volatile times, the price of every banking product must be continuously rethought and checked for its enforceability. Old ‘truths’ of pricing and marketing no longer apply.”
Dr. Peter Klenk, partner, zeb
Pricing seminar for bankers
When pricing decisions are correct and successful, this is no accident, but the result of systematic analysis and the willingness in sales to actually enforce better prices. The associated investments pay off very quickly, as pricing can be regarded as the most powerful lever for profitability.
In this seminar, we lay the subject-matter foundations and present solutions for better price setting and enforcement in financial institutions – based on a wealth of experience from more than 300 zeb client projects. We also include up-to-the-minute pricing aspects such as sustainability, processes for general terms and conditions, securities account pricing, data analytics, digital applications and value-added marketing.
Our one-day 360-degree seminar combines both keynote speeches and interactive workshop sessions. Discuss possible solutions and relevant case studies with our zeb experts. The focus is primarily on key requirements for pricing intelligence rather than imparting basic knowledge.
At the end of the seminar, you will receive an official certificate of participation from zeb.business school.
Facts
Target audience
The seminar is aimed at bankers from the corporate and retail business of regional banks in Germany, Austria and Switzerland who are looking for new ideas for their day-to-day work, as well as employees in sales management.
People working in finance and risk controlling with a general interest in pricing are also very welcome to attend.
Contents
During this 1-day seminar, the following topics will be investigated, thus laying the foundation for further discussions:
Development of pricing excellence programs
Success factors of the right pricing strategy
Pricing excellence in lending and deposit business, using the example of dynamic loan pricing, targeted deposit campaigns, and innovative current account models
Ensuring sustainable impact through the establishment of a closed-loop pricing control system
Social program
The seminar will conclude with drinks and finger food.
Catering for participants attending in person will be provided throughout the day.
Format
Open seminar in hybrid format. It is possible to participate in person on premises or remotely using MS Teams.
Classroom location: Frankfurt
Duration: 1 day – 9:00 a.m. to 4:00 p.m. (from 4:30 p.m. to 7:00 p.m. aperitif)
Date: July 24, 2025
Tuition fee
EUR 1,700 per person plus VAT.
Registration
If you have any questions or require further information, please do not hesitate to get in touch.
Simply click on the button on the left, fill out the contact form, and we will get back to you as soon as possible.
Your lecturers
For specific inquiries regarding seminar dates, please contact Nadja.Kraft@zeb.de (+4969719153223).
